When thinking about communication on social media channels, the most important thing is to find your best followers. This is not about the number of followers, nor about the likes you get on your posts. 𝗧𝗵𝗲 𝗺𝗼𝗱𝗲𝗿𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 such as comments, shares, and brand awareness.
To build a “good” audience, you’ll need a content which fits your target audience’s interests.
𝗪𝗵𝗮𝘁 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗵𝗲𝗺? You can find out if analysing your communication or more useful to analyse your competitors’ activity. Through analysing content and audience’s interaction, you’ll get clear insights on what works, what is relevant, how other’s deal with their strategy.
𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗴𝗮𝗶𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿𝘀, 𝘆𝗼𝘂’𝗹𝗹 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.
When you have your strategy, you’ll need a testing period, when implementing the plan and obtaining direct feedback from your audience will allow you to update your initial plan and bring it to another level.
