When talking about 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲, there are at least two important factors we should take into consideration: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 and 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.
Let’s see some of the technical requirements we have to face:
1. Using Facebook Business Manager will improve both Facebook and Instagram Page’s performance.
2. Be aware of the picture and video sizes, length and resolution.
3. Using cover videos will strengthen your Page’s quality.
4. To maximize Page reach, use native videos, pictures too not only links.
5. Be sure that your website is fast enough, and your audience spends some time when landing on your webpage.
Content related issues are more detailed, but we can find general practices to follow here too:
1. Your profile picture should be an easy-to-recognize logo.
2. Use bright and shiny photos, smiling people; images people can enjoy watching.
3. Your style should be nice and clear; the words you use should be uplifting, empowering and authentic.
4. Create meaningful interactions with your content.
5. Be careful with the text you use on your photos.
These are only a few insights you should be aware of, some of my “favourites”. Nowadays, there are a lot of small details to understand and which will lead to understanding the big picture: social media algorithms and user behaviour, user preferences.
