Media consumption and social media usage has undoubtedly integrated into our daily lives. Nowadays, we exist in a multidimensional, edited reality, which has a severe impact on every moment of our existence. What are the long-term effects of media consumption? Does the evolution of technology serve the interests of humankind and how? What is the sustainable way to wealth? We believe that these are essential questions.

Our goal is to:
help users and professionals understand the social media environment,
create value-based communication strategies,
contribute to a conscious consumer and sustainable business community.

Our holistic approach integrates:
Data
We offer a strategy based on analysis and insights, interpreting business objectives and turning into marketing and channel objectives. We look at available resources to achieve the goals. We also consider historical performance and the effectiveness of the current communication strategies.

Communication
To get visible brands also need to apply a broader approach nowadays. The identified values of the strategy reflected throughout all conversations ensure an accurate perception of the brand. What we should consider as “value”? What are the values and priorities of the audience? What are the added benefits of the brand? What are the “values” that the online algorithms understand and appreciate?

Psychology
Today’s technology allows us to analyse and understand user behaviour. We have data, algorithms make an effort to protect the audience, and brands are also responsible regarding the impact of their communication. The information translated into sustainable business goals and value-based messages will shape the strategy. Our philosophy’s foundation is that taking into consideration the algorithms, business goals, and ethical issues are the key to growth.